Financial strategy


Corporate strategy is about defining the required markets, products, channels, and competencies through which the organisation will achieve competitive advantage. Our acquisition strategy service consists in determining the external capabilities required to execute the corporate strategy, and ensuring that the merger and acquisition strategy is consistent with the objective of shareholder value creation.

LJ Advisory supports in defining acquisition or merger vision, goals and objectives. We help our clients in defining the business opportunity.


The different activities of a company can be valued independentaly, as assets of a portfolio.

These activities are valued through future net cash flows that they generate. Comparing these valuations helps to understand which  benefit the business most and least. A further comparison against the sector financial performance can also be established and allows recognition of whether a company outperforms its competitors.

Our financial strategy service supports reflection about less profitable assets, strategic activities and allocation of resources.

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